10 Tips to Increase Instagram followers

1. Optimize your Instagram account
Before you set out figuring out ways to get followers on Instagram One of the most important things to do is to ensure that your Instagram account is completely optimized. Consider your company's Instagram bio like the "homepage" to your account. With no bios, image captions, a suitable username or profile picture, how will people know that the account is part of your company?

This may seem obvious, but on Instagram your bio and image create the basis of your branding identity. The bio link is the only place you can bring Instagram traffic to your website, so optimizing your account is crucial. If you're not sure of the best place to place your link, think about marketing or product pages that relate to specific keywords, hashtags, or campaigns on the Instagram account. Linking to your homepage is fine, but why not offer users an experience that is seamless when they move from your bio to a site? This has resulted in the growth of IG page landing pages for links that contain relevant links to most recent items of content that are mentioned on a brand's feed, and "link within bio" posts that guide viewers to those sites. Keep your username as search-friendly as possible this usually means sticking with your original brand name. If your company's name is longer, try to reduce it to something your customers could recognize.

Do not add numbers or special characters to your username, and if possible keep it in-line with other social media handles that you already have. The best method of optimizing your account is to create and follow an Instagram marketing plan. More you can find on Stack-writer.

2. Keep a consistent content calendar
The most dangerous thing you can do in order to build people to follow you to Instagram is to upload content randomly, at random times. If you're lucky enough to be able to get followers from the beginning, you don't want to cause them to forget that they were following you initially. To combat this, keep the same schedule of posting.

Generally, brands shouldn't post more than a few times throughout the day to prevent spam, but regardless of your frequency, make sure it's constant. Approximately 200 million Instagram users use the app every day and, to make your net further you can try posting several times during the entire day. In truth, we've conducted our own study of the most effective times to post to Instagram has identified the best times to post across multiple sectors, and you can study our research on the most effective times for all topic areas below: Following a set schedule will help you build consistency for your fans and keep them aware of your company's name.

If you're wondering how to remember to publish at different times throughout the day You're covered with Sprout's scheduling and optimal time features. Read to find out more.

3. Schedule Instagram posts in advance
Although it is true that the Instagram algorithm has changed to provide users with the most interesting content and post at the appropriate times can still give your posts more exposure by increasing the amount of engagement they get.

There's a lot your brand could do to improve its visibility, and now using Sprout Social, scheduling Instagram content is just one of them. Utilizing our latest tools, we'll be able to help your brand to schedule content using an easy process. When you schedule content in advance, your entire team can view schedules and campaigns more effectively. It's always wise to roll out content ahead of time. with the help of our Instagram calendar tools you'll be able engage your followers and maintain a consistent flow of posts at the same time. You can also utilize Sprout's patent-pending ViralPost feature and let us take care of the job for you. ViralPost analyses your own profile's engagement history and pinpoints the most optimal times to publish your content algorithmically.

Make sure you are following your Instagram content plan using Sprout Social Alongside creating a complete image of your Instagram content calendar, Sprout offers even more features to help you improve your company's feed. Create IG-approved graphics with your team via the Asset Library, or test our grid-view feature that lets you make sure that every element of your presence is consistent with your brand design. Take a look at these features and more with 30 days of a free trial of Sprout.

4. Get brand advocates and partners to promote your content
In order to gain more Instagram followers, it's important to know the value of your following. The larger your follower count grows (organically) the more buyers and interested customers you can expect to have.

The most effective method of getting customers to follow your account is to get there and show up. It's crucial to be present on your personal Instagram as well as others. Try sponsoring user-generated content to make your brand visible in users' feeds. You could also organize Instagram contests to boost your brand's name out there. out to a larger reaching a wider. These kinds of campaigns help build social proof because they show that your fans are invested enough to repost your content or make the content themselves. UGC.

Another method is to put your name before a wider audience. Make an effort to collaborate with larger Instagram accounts within your field, like notable influencers in your field, and share your content to their audience. You must ensure that you're providing something valuable. The final thing you would like to do is to appear too aggressive. Look for marketing collaborations and co-marketing plans with other businesses to increase your reach on Instagram.

5. Beware of fake Instagram followers.
Avoid fake Instagram There's a vast distinction from an Instagram account that has fake authentic followers. It's appealing to buy Instagram followers However, the negative consequences far outweigh the benefits of organic growth in followers. The fake Instagram followers are more likely to:

* Attempt to trick new followers into following you When users visit an uninteresting Instagram feed that has hundreds of thousands of followers, it can reduce the credibility of the account. Be careful not to trick people into following you. Develop trust and establish long-lasting relationships to increase engagement.

* Have no ROI It's possible to buy followers, however the bot you've purchased or new followers won't be purchasing any products. People follow brands on Instagram for a reason - they like what you're sharing or your company as a whole. They are real spenders and can be a significant source of revenue for your business.

• Create low-to-no buzz

How many fake users of them are going to be able to leave comments, like and share your posts? It is likely that fake or bot accounts will be cleared by Instagram and deleted. This will make your posts look like engagement graveyards. Real people have the ability to interact with, like, share and respond to your Instagram posts. In addition, they enjoy seeing someone on other side of them responding. For example, Lush Cosmetics takes the time to respond to various questions about their products, which result in the customers coming back to follow, or sharing with others. The interactions with Lush Cosmetics will always have more value than a group of inactive followers.

6. Display your Instagram all over the world.
How can people discover your account if you don't advertise your Instagram? Make sure your Instagram account is visible on your website and other social networks. The process of creating visibility and gaining attention is among the most effective ways to get discovered. If you are determined to increase your Instagram followers, let people know where to find you.

You can add social media buttons to your blog or website to help promote social shares across all your social media platforms and show users where you can be found on Instagram.

Another excellent idea is to cross-promote on your social media platforms. For instance, the Museum of Modern Art regularly propagates awareness of its Instagram through Twitter. It is easy to leverage your other social media platforms to help users find your Instagram. However, make sure that you're not soliciting followers. Instead, try to advertise unique content on Instagram so users have an incentive to follow you on Instagram. There is a reason to be thankful, and with Instagram offering a variety of new videos and content, such as Stories, IGTV and Reels There is a fantastic opportunity to increase your followers with unique content.

7. Post content users want
Although this can be easier said than done It's wise to study what your followers would like to experience. You'll soon discover on Instagram that certain content performs better than other content. This is the reason why testing is vital. It doesn't matter if it's captions, filters or content types, or posting times, the tiniest aspect can make the difference.

Keep your ear to the ground for the latest Instagram trends to ensure you're posting popular content. In order to take the analysis one more advanced level, you business should invest in Instagram analytical tools. This will make it simpler to keep track of, benchmark and analyse Instagram content across multiple accounts. Make sure you are confident about your content strategy by analyzing different filters, captions and more to discover what is working most effectively with your target audience.

If you're not sure where you should begin, look at your competition. It's not recommended to copy directly your competitors, however it's important to note notes on their actions or posts that encourage engagement. A little competitive research can go a long way. Use our Instagram Competitors report to get an idea of what's working for other brands in your industry.

8. Begin the conversation
One of the most effective ways to make users to be aware of Instagram is to engage them in conversation. As per the 2020 Sprout Social Index, consumers are more likely to interact with visual content such as photos (68%) and videos (50%), followed by 30% who prefer to read and engage with text-based posts. Instagram is the ideal fit for this profile of the audience which combines captivating images with captions that can be just as captivating if you master your Instagram caption writing skills.

People are continuing to use social media as a primary source for brands, whether its for off-the-cuff chats and questions or serious customer service queries or praise for their favourite brands and products. In order to be successful in your business it is essential to be helpful and responsive on Instagram.

Make sure to reply to any comments or questions as you can, since it could be the difference in getting new customers, followers or even enhancing the relationship you have with your audience. Our Index research also revealed that 89% of consumers are likely to purchase from a brand after following on social, so it's important to earn the respect and loyalty needed to convert a visitor to your profile to followers.

9. Find hashtags that convert to
One of the most tried-and tested methods to attract followers to Instagram is by using hashtags. For years hashtags have been a crucial tool for discovery and allowed us to increase our social reach. As marketers, you'd like to build your community by gaining followers . hashtags help in that.

For starters, find hashtags that are not too popular. Social Media Examiner points this theory out with a detailed explanation of how the hashtag #love is home to more than 184 million images related to it. Finding a way to stand out your Instagram content within a sea of millions of pictures and videos is not an easy thing to do. You need to discover hashtags that your intended audience are more likely. If a relevant connection is made, those users will be more likely to follow your account. Unique hashtags with a branded logo are a way to connect posts to relevant content for your brand and campaigns. For instance, M&Ms does a great job at linking hashtags to the event they're actively participating. With hashtags such as #mmspotlight, the company can target its consumers more directly when the spotlight concert takes place and also creates awareness.

Knowing the performance of your hashtags on Instagram is just as essential to making them work. And with the tools Sprout Social offers for hashtag analytics provide direct access to performance and usage data to find out which hashtags are performing best. Don't be a blind participant in the hashtag universe, know what you're doing so you can establish your own following.

10. Make your Instagram followers happy
The last but not least when you keep your Instagram followers pleased, you'll see the payoff in increase in followers. We've given you a lot of suggestions for brainstorming and planning content, so put these into action in a way that feels real to your brand's voice. In other words, avoid looking naive, sales-driven or robotic. For many accounts, this means adding posts specifically designed to bring a smile to followers' faces and create customer relationships.

Don't forget to provide content to your followers as if they were your friends on your personal feeds: it could be posting images, inspiring content or simply sharing interesting images or art (all properly credited, and of course) to give your followers a little emotional boost during the course of the day.